Carlson College

Carlson College

Suggested Reading


Suggested Books & Resouces from Carlson College:

Managing By Values
Gung Ho!
Who Moved My Cheese?
Fish / Fish Tale / Fish Sticks
1001 Ways To Take The Initiative At Work
Difficult Conversations
The Four Agreements
Peanut Butter and Jelly Management
Lessons From The Sandbox
Orbiting The Giant Hairball
First, Break All The Rules
Now, Discover Your Strengths
Follow This Path
Words That Sell
S.P.I.N. Selling Fieldbook
25 Sales Skills They Don't Teach in Business School
How Full Is Your Bucket?
Customers For Life
Whale Done
Sacred Cows
Inside The Magic Kingdom
75 Cage Rattling Questions to Change The Way You Work
Getting to Yes
Getting Ready to Negotiate



Managing By Values
Author: Ken Blanchard
The foundation for how we created our values system at Carlson – this is a great way to understand how our values of Teamwork, Respect & Integrity came to be and all of the processes behind the final mission statements that hang in our locations.

Gung Ho!
Required Reading for all Team Members (Provided by your manager)
Authors: Ken Blanchard & Sheldon Bowles
The Spirit of the Squirrel, The Way of the Beaver, The Gift of the Goose come together in this wonderfully told story of success as a foundation of our culture. These three concepts are surprisingly simple yet amazingly powerful. Each of these concepts ties directly to living our Values and promoting the success of the individual. This book helps ensures Gung Ho! employees that are committed to success.

Who Moved My Cheese
Author: Ken Blanchard
A great book on change and adapting to change told in a fun and light hearted manner through the eyes of two mice, one who chooses to change and the other that stands firmly in the past. Their adventures will entertain while you learn more about the never ending fast paced world of change.

Fish
Fish Tale
Fish Sticks

Author: Stephen C. Lundin
These books all relate to a dynamic work place/environment and offer a great way to implement excitement and continue the high level of communication and service in a difficult environment. Based in the fish markets of Seattle, the true story in Fish relates what it means to create and maintain truly engaged employees. Fish Tales continues the story through relating numerous successes in other businesses that have applied the Fish philosophy and Fish Sticks is more reinforcement of the primary concepts of success.
Note: Read Fish first.

1001 Ways to Take the Initiative at Work
Author: Bob Nelson
Many helpful ideas from how to manage up, to managing your own attitude, to helping others deal with the organization as it changes. Even if you aren’t the boss there are things you can do to make a difference and get recognized for doing them. This book offers insight into how you can get out of your box and find opportunities to make a difference. The book provides action oriented items with helpful “how to apply” sections on each idea.

Difficult Conversations
Authors: Douglas Stone, Bruce Patton, Sheila Heen
A Harvard study on the power of communication (and lack thereof) and how it affects your business and personal life.

The Four Agreements
Author: Don Miguel Ruiz
A spiritual look at the effect of your actions on everyday life, applying the principles of Be Impeccable with Your Word, Don’t Take Anything Personally, Don’t Make Assumptions and Always Do Your Best.

Peanut Butter & Jelly Management
Authors: Chris and Reina Komisarjevsky
Stop drawing the line in the sand – the analogy of how important it is to give people guidelines, listen to them and help them find what they are really passionate about. You
will also gain insight into helping people manage disappointments and change. This book is a great management companion to Strengths management and the concept of a “playing field with clearly marked territory” as described in Gung Ho!

Lessons from the Sandbox
Author: Dr. Alan Gregerman
Another way to look at management from the “ground up”: using our experiences with children to better understand how to motivate people and teams and look for the positive side of life and the opportunities that present themselves everyday.

Orbiting the Giant Hairball: A corporate fool’s guide to surviving with grace
Author: Gordon MacKenzie
From the basement of Hallmark Corporation what it was like to “go against the grain” and develop a team that was successful, dynamic and unique. Orbiting the Giant Hairball takes you through the “things” that bog us down and crush creative thinking – a great out of the box book.

First, Break All the Rules: What the World’s Greatest Managers Do Differently
Author: Marcus Buckingham
Founded in years of Gallup research to discover what the World’s Greatest Managers do differently, this book gives insight into how to begin identifying the strengths of you and your team and successfully manage them for greater return. Based on in-depth interviews with over 80,000 managers you can uncover some of the “secrets” to better management
skills.

Now, Discover Your Strengths
Author: Marcus Buckingham
A follow up book to “First, Break All the Rules” this book gives you the opportunity to understand what natural strengths you possess and how through using them you can enhance your performance and that of others around you. In conjunction with the Gallup Organization, Marcus Buckingham has created a method to identify your strengths through an on-line profile questionnaire and then give you the insights into those strengths and your success.
Note: Do not utilize the book code to complete your profile of themes. Please see your manager for access to the Carlson/Gallup e-learning site.

Follow This Path
Author: Curt Coffman & Gabriel Gonzalez-Molina
Identify Strengths, The Right Fit, Great Managers, Engaged Employees, Engaged Customers, Sustainable Growth, Real Profit Increase & Stock Increase; this is the Gallup path to creating a successful company with proven returns. Follow This Path is a fabulous tool to understanding our directions as a company through PRISM, a path that has truly changed organizations from failure to success.

Words That Sell
Author: Richard Bayan
A thesaurus of benefit statements, words and phrases that will help to ensure you can clearly communicate the advantages of a partnership with Carlson vs. the competition. This book also contains a section on professional writing skills that can help anyone improve their ability to communicate through the written and spoken word.

S.P.I.N. Selling Fieldbook
Author: Neil Rackham
Situation, Problem, Implication, Need/Payoff – the basis for understanding your customers’ needs and willingness to buy from you lies in this selling process. Through a series of exercises Rackham’s workbook introduces you to S.P.I.N. and then gives you the opportunity to apply the concepts of this sales process into your everyday selling experiences. Plan each phase of your call and how it will create successful outcomes. Whether you are in inside or outside sales, targeting internal or external customers this book gives great lessons in the world of sales.

25 Sales Skills They Don’t Teach in Business School
25 Most Common Sales Mistakes and How to Avoid Them

Author: Stephan Schiffman
These small and helpful sales skills books are just two in the series of seven that will help you enhance your basic selling knowledge. The 25 series are great for beginners or the seasoned veteran as a refresher to the basics of sales skills and processes as well as potential pitfalls of not following through. Each of the 25 key tips range from one to three pages long in these near pocket size books, so they are great for quick motivational reading.

How Full is Your Bucket?
Author: Don Clifton
Everyone in the world needs recognition and rewards for the successful outcomes they create. How Full Is Your Bucket? is a wonderful tie- in to the Gift of The Goose and an easy read that reminds us all of the value of each other, the Team and how our combined strengths equal success.

Customers for Life
Authors: Carl Sewell & Paul B Brown
How do you create true customer advocates? Those that will seek you out and choose to do business with only you even if it means paying a little more, driving an extra few miles, or waiting on line? This book discusses techniques and opportunities for creating WOW customer service and establishing ground rules for service recovery.

Whale Done
Author: Ken Blanchard
A truly motivational way to look at opportunities and challenges in both your professional and personal life. This book tells the story of opportunities to improve your communication with and understanding of others and what motivates them to create success. This book was used as a companion to Gung Ho! in the development of the class in 2004 – a must read for all managers.

Sacred Cows
Authors: Robert Kriegel & David Brandt
They are out there eating up time, chewing on resources and just mooo-ving in on our opportunities to be more efficient and effective. Sacred Cows are the things we just keep doing because we have always done them that way. This book offers ways to identify and then “pasteurize” the cows that are eating up our resources. A fun analogy about how important it is to change our methods and update our processes for success. This book is truly about Change Management and creating change that makes us more successful.

Inside the Magic Kingdom
Author: Tom Connellan
How the magic of Disney was created and has been sustained all of these generations. The philosophies of management that create some of the finest world class customer service experiences known anywhere. This book takes you inside the Magic Kingdom for a look at the practices that have helped to ensure the ongoing fascination with the experience that can only be provided at The Magic Kingdom.

75 Cage Rattling Questions to Change the Way You Work
Author: Dick Whitney & Melissa Giovagnoli
Recommended in the Fasten-ator, this book gives some interesting insight into individual and team practices by asking off the wall and obscure questions that will get your mind going. Each of the questions provided gives you an outline of the goal/objective of utilizing the question in your team meetings. A great book for anyone in management
that is responsible to keep meetings and group interactions fun and lively.

Getting to Yes (Negotiating Agreement Without Giving In)
Authors: Roger Fisher & William Ury
A step-by-step strategy for coming to mutually acceptable agreements – this is negotiating at its finest. Based on the Harvard Negotiations Project, this book offers the strategies and planning processes for successful negotiation. You will learn how to: separate people from the problem, focus on interests of both parties, work together to create options that will satisfy everyone and much more.

Getting Ready to Negotiate (The Getting to Yes Workbook)
Authors: Roger Fisher & Danny Ertel
A step-by-step guide to preparing the negotiation, this is the workbook for applying the concepts you learned in “Getting To Yes”. Designed to help both the beginner and the seasoned pro at successful negotiation it includes many forms, examples and clear explanations of the concepts and process.